We were honored to create the newly improved website for the iconic Alvin & The Chipmunks brand in order to communicate with their raving fans. We also assist the brand with social media and content creation.
"I work for the Franchise owners of the brand “Alvin and The Chipmunks”. Bullfrog Agency is truly the best. They’re creative, responsive, take pride in their work and have amazing web and graphic design skills... they've been nothing but professional, efficient, patient. I couldn’t have asked for a better company to work with." - Jackie Blackwell
While working with Alvin and the Chipmunks, we've had quite a bit of time to think about why they are so successful as a brand, and how businesses can apply those same strategies.
These are the factors that stood out to us the most.
1) They are unafraid to be loud! There are tons of cartoons starring lovable animals and creatures - but you will NEVER forget hearing these guys sing! When I think back to being a kid, I was mesmerized by their high-pitched funny voices and song.
As a business owner - what are you doing that makes you stand out from the crowd? Are you loud? Are you different? Are you fearless in your marketing strategy?
2) They throw a unique twist on what's already popular. The chipmunks are known for their hilarious covers of mainstream, popular songs. We've heard these songs before but not from three chipmunks - you stop to listen every single time.
And this is so genius because the brand puts an interesting spin on what you already know. This same idea can be applied to your business and your services. Instead of reproducing the same services, what are you doing that brands your business differently?
3) They are FUN. This is so insanely obvious. But how does your brand allow for fun and excitement? We can't forget that our businesses are run by humans. Humans who serve humans. How are we adding excitement into the lives of the people we serve? If we are already dedicating time to serve another person, we might as well make them smile, right?
On that note...
Our work as a small business is the most rewarding because we are allowed to help people and make their days a little brighter.
And there is nothing more satisfying than that!
Sing louder, you're a brand owner!